A survey commissioned by BMW Group shows a high percentage of participants plan to take a post-COVID 19 driving holiday in New Zealand.
BMW New Zealand commissioned the survey of a random selection of more than 1000 Kiwis as part of the launch of its all-new 3 Series Touring.
The survey shows 84% of respondents say they’ll avoid international travel in the short term.
And almost half (40.2%) say they’re planning a road trip to help stimulate the local economy and support struggling tourism operators.
The survey also suggests that post Covid-19 people will continue to shun public transport and flights; 85% say they’d prefer to use their own cars.
Asked to select their top 10 NZ drives, survey respondents put the Coromandel Peninsula at number one.
The other nine, in order of preference were: the Desert Road; the West Coast of the South Island; the Thermal Explorer Highway; Mount Cook road Milford road in the South Island; Auckland to Cape Reinga; Arthur’s Pass; the Pacific Coast Highway just south of Auckland, and Queen Charlotte drive in Marlborough.
BMW’s new 3 Series Touring, touted by BMW NZ’s managing director Karol Abrasowicz-Madej, as “perfectly suited for these Top 10 New Zealand road trips,” runs a 2-litre TwinPower Turbo four-cylinder petrol engine.
He says the car has had a rigorous driving-pleasure-led development process that results in increased agility, precise handling and comfortable ride.
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