Kia to reveal new brand purpose and strategy on January 15

Kia Motors has revealed its new corporate logo and global brand slogan that signify the manufacturers transformation and all-new brand purpose. 

It also revealed its new global brand slogan, ‘Movement that inspires’. 

Details on Kia’s new strategy, including brand purpose and philosophy as well as application to its future product line-up, will be shared on Friday January 15, 2021 and can be viewed on the Kia Global YouTube channel. 

Kia Motors says it wants to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

The new logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services. Kia developed the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence.  

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, Kia Motors president and CEO Ho Sung Song says.

“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.” 

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea.

The event saw 303 pyro drones launching hundreds of fireworks in a synchronised artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. 

The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia has the ambition to take a leading position in the global car market.

This is focused on popularising electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.