Kia’s light Rio has taken two top awards at this year’s carsales.com.au people’s choice awards (full results below).
As well as placing first in the ‘first car’ segment, Rio fended off cars from the 13 categories to take out the overall people’s choice award.
Tony Barlow, COO of Kia Australia, says the dual recognition is a wonderful endorsement for both the car and the brand.
“It is particularly satisfying when the votes are cast by people who are actively engaged in making a purchasing decision,” says Barlow.
The 13 lifestyle categories by which the various cars were selected mirror the search options shoppers can use to find vehicles they want on the various carsales network sites.
For 2012, the people’s choice awards are based on the motoring.com.au editorial team settling on the finalists, with winners in each category then decided by popular vote from the public. To be considered, each of the cars had to be on sale and driven by motoring.com.au prior to September 1 this year.
Greg Roebuck, director and CEO of carsales.com, says: “All of the finalists nominated across the carsales people’s choice award categories are strong performers. But the new format of the awards is a chance for our audience of genuine new car shoppers to voice its opinion.”
carsales people’s choice awards 2012 winners:
People’s choice winner 2012 – Kia Rio
First car – Kia Rio
City car – MINI Cooper
Family car under $30k – Mazda 3
Family ca rover $30k – Ford Territory
SUV under $50k – Mazda CX-5
SUV over $50k – Mercedes-Benz ML-Class
Performance car under $100k – Toyota 86 / Subaru BRZ
Performance car over $100k – Nissan GT-R
Prestige car under $100k – BMW 3 Series
Prestige car over $100k – Audi A7 Sportback
Offroad 4×4 – Toyota LandCruiser LC200
Tradie vehicle – Ford Ranger
Green car – Toyota Camry Hybrid
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