Jowett Motor Group (JMG) has strengthened its relationship with BMW Group Australia with the future opening of its fourth dealership – Glenelg BMW in South Australia.
It already owns and operates three BMW dealerships in Victoria, being Waverley BMW, South Yarra BMW and the recently opened Berwick BMW.
The addition of the new Glenelg BMW dealership in September will mean BMW Group Australia will have 47 dealer locations nationwide.
Glenelg BMW will begin trading operations on September 1, 2021 and be located in a temporary facility at 141 Brighton Road, Glenelg South – a coastal suburb 11km from the Adelaide CBD – while a new permanent facility is constructed at the same address. The all-new dealership facility is set to open in late 2022.
The establishment of Glenelg BMW also means BMW and MINI will have a second presence in the capital city of South Australia, joining the successful Adelaide BMW dealership that was established in 1990 and is located on the western fringe of the CBD.
Adelaide BMW is owned and operated by Eagers Automotive Group, which is planning a major investment in the business. It will establish a separate location with 12 additional service bays that will broaden its aftersales capability, while there will also be a new dedicated BMW Premium Certified pre-owned outlet with more than 50 vehicles on display.
The expansion of the BMW and MINI Australia dealer network comes at a time of growth for BMW Group Australia.
In the first six months of 2021, new BMW and MINI vehicle registrations were up 14.7% compared with the same period last year, and multiple model lines recorded double digit growth.
BMW Group Australia chief executive Wolfgang Buechel says the opening of Glenelg BMW by Jowett Motor Group and commitment to upgrade Adelaide BMW by Eagers Automotive Group underlined the brands close partnership with its dealer partners while also enabling it to service customers on both sides of the city.
“Our dealers represent the backbone of our business and their intention to invest in brand new facilities and develop existing sites is a very positive action that confirms their confidence in our brands and where we are headed,” Buechel says.
“However, this association goes well beyond a business partnership and how many vehicles we sell – it is also about building our brand through all-important premium customer solutions.
“We are working closely with our dealer partners on this strategy at a time when the automotive industry is going through some of its biggest changes.
“The new and upgraded facilities will grow and expand our presence in Adelaide so we are in an even better position to accommodate the needs of our customers, which is at the heart of everything we do,” he says.
Join the conversation