Isuzu Ute Australia is taking a moment to celebrate 10 years in the market.
IUA dealer growth has been a primary indication of the brand’s success, the company says.
Expanding from 38 dealers back in 2008 to 140-plus today, IUA says the sales ambitions have grown to match.
Isuzu Ute sold just 273 first-generation D-Max utes from October to December in 2008, and jumped to over 10,200 in 2013, just five years after launch.
With Australia as the brand’s biggest market outside of Thailand, in April 2017 IUA clocked 100,000 cumulative sales, and nine consecutive years of double-digit sales increases to the end of last year.
IUA heralds its current placing in 4th for large SUV with the MU-X, also the market’s top ute-based SUV.
The company also holds its I-Venture Club in high regard, started in 2015 as “The only manufacturer-based training program in Australia.”
“The I-Venture Club helps their owners get the most out of their Isuzu vehicle in a safe and structured environment under expert tutelage by offering them the opportunity to join excursions to some of Australia’s most breathtaking and challenging off-road destinations,” IUA says.
“Customer satisfaction is a defining factor in our ongoing success,” says IUA managing director Hiro Kuramoto.
“I believe that if we can continue to respond to customer feedback and deliver on our promises, our brand will continue to grow from strength to strength,” he adds.
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