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Isuzu Ute Australia will unveil D-Max Blade on November 1

Robert Barry · 0 comments

Isuzu Ute Australia (IUA) has set November 1, 2024, as the unveiling date of its locally redesigned and remanufactured off-road-focused ute, the D-Max Blade.

IUA’s deputy managing director, Koichiro Yoshida, confirmed the D-Max Blade was re-engineered for local Australian conditions in partnership with Walkinshaw Automotive Group in Melbourne.

“For as long as I can remember, customers and the media have asked about a higher-spec, off-road ready ute to rival the competition, something competent, without compromise,” Yoshida says.

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“I hope they’re ready for the answer—the D-Max Blade has been developed specifically for those Australians who like to go their own way,” he says.

IUA’s 15-second teaser video shares glimpses of everyday Australians from all walks of life. It asks, ‘Are you ready?’ before answering with a shrouded glance at the upcoming D-Max Blade.

The Japanese marque will reveal the full details of the D-Max Blade on November 1, ahead of local deliveries soon after.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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