Isuzu Ute Australia is celebrating another milestone in the Roy Morgan customer satisfaction awards, where the brand has won the 2020 Car Manufacturer of the Year Award, and the ‘Best of the Best’ Award.
The latest Roy Morgan reports placed Isuzu Ute Australia (IUA) the leading automotive brand for customer satisfaction—achieving an overall customer satisfaction score of 94.9% across the 12 months.
This also declares it the winner of the ‘Best of the Best’ Award for 2020—achieving the highest customer satisfaction of all 40 winners.
IUA managing director Hiroyasu Sato says this recognition is an honour for the brand and will drive its commitment to paying attention to customer feedback and delivering on promises made.
“The Isuzu Ute brand has experienced exceptional growth for more than 13 years and with it is our commitment to customer satisfaction, evident through our promise to providing our owners with complete peace of mind,” Sato says
“This recent success is not only testament to how the Isuzu D-Max Ute and MU-X SUV are popular amongst our Australian drivers, but to how highly we regard the importance of our customer satisfaction and how that is only matched by the efforts of our dealer network and commitment of the entire IUA team,” he says.
Isuzu UTE is currently the 11th best-selling automotive brand in Australia and just celebrated 200,000 unit sales—having seen unprecedented growth with the arrival of the third-generation Isuzu D-MAX Ute in 2020.
“This not only speak volumes about the reliability and durability of Isuzu vehicles but also about the support team that ensure the drivers are satisfied with their owner experience,” Roy Morgan chief executive officer Michelle Levine says.
Collected by conducting interviews with consumers across Australia, the data within the latest report is used to determine the monthly and annual winners of the Roy Morgan customer satisfaction awards across a number of different categories.
The winner for the full calendar year is the organisation that achieves the most months with a number one ranking in their category. Businesses cannot ‘enter themselves’ in the awards, if enough customers tell Roy Morgan they’re satisfied, then that brand will be in the running.
For the full Roy Morgan report, visit https://www.roymorgan.com/
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