Introductory price limited to 200 GR Yaris Rallye cars

The first 200 Australian customers will be able to purchase the special edition Toyota GR Yaris Rallye for the introductory price of $56,200 driveaway when the car arrives in March 2020.

After which the price will move to the official recommended retail price of $54,500 plus on-road costs.

Building on the 200kW GR Yaris, the special-edition model is equipped with performance upgrades that make it an even more focused, high-speed performance package designed for circuit racing.

It features circuit-tuned suspension, Torsen limited-slip differentials on the front and rear axles and 18-inch BBS forged alloy wheels with Michelin Pilot Sport 4S tyres.

Toyota also confirmed that any future stock of GR Yaris, potentially arriving in the second half of 2021, will be priced at the recommended retail price of $49,500 plus on road costs.

Toyota sales and marketing vice president Sean Hanley says the launch strategy for the Rallye was consistent with that adopted for the GR Yaris.

“Back in September, we announced our go-to-market strategy. We knew our official RRP made perfect sense with GR Yaris competing head-to-head against pure performance cars in the segment costing more than $50,000” Hanley says. 

“The first 1000 units were snapped up within a week – a remarkable response. We responded to this extraordinary demand by releasing a further 100 cars – at a new price point, but still well below the RRP. This kept faith with our promise to the first 1000 customers that they were receiving a limited offer.

“We expect to deliver around 550 of these 1100 cars by Christmas and the balance by April next year. We’re keen to secure more cars, most likely in the second half of next year.

“Whenever those cars arrive, they will be priced at the RRP of $49,500 plus on-road costs. I’m sure that news will delight the enthusiasts who got in early.

“Now, just as we did with GR Yaris, we want to excite as many fans as possible by ensuring this special-edition Rallye model is genuinely attainable.

“We want to continue to ignite the performance-car market, broaden the awareness and appeal of our GR brand, and support our customers, many of whom are new to Toyota,” he says.