Gumtree Cars is part of Australia’s local community marketplace Gumtree, and the number one platform in the country for privately listed cars.
Launching in 2017, Gumtree Cars was a part of a successful rebrand and today has more than 150,000 new and used car listing on the site, and 6000 new cars listed a day, making the automotive category the second most popular category on Gumtree.
Recent site improvements include integrated car records reports, car tracking, broader radius for top ads and unlimited photos for dealers on the premium package.
Richard Dicello serves as Gumtree Australia’s head of motors, after joining Gumtree Cars last year.
He joins at an exciting time, with the acquisition of Cox Automotive Media Solutions, which owns CarsGuide.com.au (see story), subject to deal close.
“This acquisition will strength our position in the automotive market,” Dicello says.
“It’s an exciting time for Gumtree Cars, as we continue to make our offering even more compelling by giving Australian consumers and dealers more reach and choice in market.”
The three brands will join to offer dealers and consumers a strong competitive alternative to existing online automotive classified platforms.
Gumtree is also committed to no price rise in 2020, to support local dealers and strengthen its commitment to provide the best value in the cars category.
Gumtree is Australia’s local marketplace, with more than three million listing across hundreds of categories and over seven million unique monthly visitors.
Buyers and sellers can buy, sell and find things across a variety of categories, including home and garden, baby and children, sport and fitness, as well as Gumtree Cars and Gumtree Jobs.
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