Infiniti is set to launch a ‘trial’ shopfront in a mall on the Gold Coast in September.
The store, which will be run by AP Eagers, spans space for three cars and six dedicated parking spots in the garage for test cars in a refurbished shopping centre that sells other premium brands like Rolex, Gucci and Prada.
Managing director of Infiniti Cars Australia Jean-Philippe Roux says the Gold Coast offers good sales, and that Pacific Fair is an ideal location in terms of the premium status it is building.
Brand surveys will be executed to determine if the trial is working.
Mall-stores for dealers is not a new concept but relatively rare at this end of the world. The two most famous mall-dealer ventures are Tesla stores in the USA, and Hyundai’s joie-venture stores with dealer-group Rokkar in the United Kingdom.
Join the conversation