Hyundai Motor Company will supply transport for thousands of football players, officials, delegates and staff for the 2018 FIFA World Cup in Russia.
As official automotive partner, Hyundai has handed over 530 Santa Fe, Tuscon SUVs and Starex/H-1/iMax people movers at an event held at Luzhniki Stadium in Moscow, where 32 nations will compete for the biggest prize in world sport.
The World Cup kicks off on June 14 to compete for the 18-carat gold, 36.8-inch high and 6.1-kilo trophy.
Team buses have also been supplied by Hyundai, unveiled with team slogans that were each picked from approximately 160,000 competition submissions each from fans. Nearly 3.5 million submissions were made in total.
The ‘Be There With Hyundai’ program has given the 32 slogan entry winners the opportunity to watch their team’s match live, and ride with team’s bus convoy on game day.
Hyundai marketing division vice president Minsoo Kim says logistical mass transport for an event of this scale is important.
“As the FIFA World Cup’s official automotive partner, we are committed to assisting the event organizers with running a streamlined event, just as we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences the world over,” Kim says.
FIFA director of marketing services Jean-François Pathy agrees, adding that nearly two decades of support has not gone unnoticed.
“Hyundai Motor has been our Official Partner since 1999 and we are grateful for its support in supplying a quality fleet to assist with this year’s FIFA World Cup in Russia,” Pathy says.
“Their vehicles will ensure a smooth operation of the event, enabling us to transport players, media and officials throughout the tournament. Both FIFA and Hyundai Motor share a passion for football and we are ready to deliver the excitement of the beautiful game to fans around the globe,” he concludes.
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