Hyundai Motor Company of North America has opened a digital showroom inside online retail giant Amazon.
A standalone cyber showroom space has been virtually unveiled on Amazon.
com that allows consumers to look at pricing, reviews, locate a dealer and even arrange a test drive while in the same place to buy sports equipment, food, electronics and make-up products.
While almost every other major car brand is already using Amazon, none of them feature a proprietary showroom like Hyundai’s which has other products like the Alexa tech box which turns the car on, adjusts the air conditioning and can lock it wirelessly with voice commands.
The showroom, called “Hyundai Shopper Assurance”, allows interested buyers to browse every model in the range, shows safety and recall info, customer reviews, and directs them to a dealer to buy.
Hyundai Motor America’s chief marketing officer Dean Evans says car buying is becoming more than bricks and mortar.
“Hyundai Shopper Assurance was just the first step in modernizing the way people shop for and buy cars.
We are excited to continue improving the automotive retail experience by offering tools and access that make shopping for a car even easier,” he says.
“The car industry is changing, and customer demands and expectations around a frictionless, efficient and transparent experience are key drivers,” Evans explains.
Other brands present in the Australian market, which also facilitate online consumer experiences, include Ford, Land Rover, Honda, Toyota, BMW and Nissan to name a few.
Other brands are also featured with dealer pricing, colour palettes, and model configuration with specifications, which are added to a virtual “garage” list of interested vehicles.
None however take direct purchase of a vehicle.
The same virtual vehicle browsing model is not available in Australia or New Zealand as yet.
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