Hyundai Australia has launched two apps to give consumers access to a wide range of product information through the convenience of a mobile device.
The new Hyundai ‘brochures app’ offers 24/7 capability to view all vehicle specifications, navigate interior and exterior functions, and compare model features across the Hyundai range. The app enables consumers to evaluate safety equipment, colour and trim options, vehicle accessories and more.
With the inclusion of a price calculator, dealer locator and ‘book a test drive’ features, the Hyundai brochures app makes the first steps to Hyundai ownership a lot more convenient.
“Research suggests consumers can spend up to 20 hours online researching vehicles before they set foot in a showroom,” says Oliver Mann, director of marketing, Hyundai Australia.
“We believe the creation of the Hyundai brochures and accessories apps makes the initial research phase of purchase more convenient, stress-free and user friendly,” Mann says.
The interactive brochure app features ‘drag-to-discover’ function, ‘hotspots’ to highlight key vehicle features, video links, colour selection and 360° interior and exterior views. The ‘calculate and compare’ function enables consumers to use the Hyundai price calculator to compare features costs, while a link to a third-party JATO site lets buyers shop against other manufacturer prices.
Also available for download is the accompanying Hyundai ‘accessories app’, which gives consumers the opportunity to personalise their vehicle to suit their individual requirements with the full range of Hyundai genuine accessories.
A full description and recommended pricing is also available, as well as a ‘wish list’ function which allows consumers to send accessory details to their nominated email address.
The Hyundai brochure app and accessories app are available now for download from the Apple App Store and Google Play Store.
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