Hyundai has announced its highest-performing Australian retailers in its Platinum Dealer of the Year program for 2021.
The program recognises and rewards outstanding performance across all aspects of dealer operations including sales, share, product mix and customer experience.
The 2021 winners were announced on March 10 during a virtual dealer principal meeting.
The National Platinum winning dealers for 2021 are:
| National | |||
| Categories A&B: Pennant Hills Hyundai | Categories C & D &E: Holts Hyundai |
Pennant Hills Hyundai dealer principal Chris Daly and owner Chad Davies were elated.
“The Hyundai brand is of the utmost importance to CKD Automotive, so for Pennant Hills Hyundai to be recognised with a Hyundai Platinum Dealer Award is by far the most significant accolade a dealership has received in the company’s history,” Davies says.
Daly adds: “The Hyundai Platinum Dealer Program is recognised as a highly sought-after award within the dealer network, and it is gratifying to be awarded in 2021, which was a year of some incredibly trying times for the industry.
“Securing the Hyundai Platinum Dealer Award is a whole-of-business effort that requires every department to function at its peak and, fortunately for us, each area of the business did pull together and do just that, to deliver the results,” Daly says.
Holt’s Hyundai dealer principal Trevor Holt was equally chuffed.
“Winning a Hyundai Platinum Dealer Award is a wonderful achievement; it’s terrific to be recognised for doing a great job,” Holt says.
“The incredible suite of new cars Hyundai is producing really makes our job easy,” he says.
“In sales and service, it’s not just selling a person a car, it’s retaining that customer for life. Being in a small community we have families who buy multiple cars throughout the generations. Repeat business is the only way our dealership can work.
“We’ve been in business since 1926 – I’m third generation – and we’ve had Hyundai since 2005. After so many successful years with the brand it’s just great to be recognised as being right at the pointy end,” he says.
“It is with immense pride that we recognise our highest performing Dealerships and thank them and their staff for their ongoing commitment to the Hyundai brand and our customers,” Hyundai Motor Company Australia chief executive Ted Lee says.
“We congratulate our 2021 Dealer of the Year and Award winners for setting a high standard and delivering outstanding results against the backdrop of the many challenges experienced over the course of the year,” he says.
In addition to the two overall winners, HMCA recognised high-performing dealers in a series of other categories.
These included the dealers that achieved outstanding results across the business in each region. The Regional Platinum Dealer Winners are:
| Region | Categories A & B | Categories C & D & E |
| Eastern | Pennant Hills Hyundai | Young Hyundai |
| Northern | Zupps Hyundai | Scenic Hyundai |
| Southern | Essendon Hyundai | Holts Hyundai |
| Central | Stillwell Hyundai | Port Lincoln Hyundai |
| Western | Melville Hyundai | Midland Hyundai |
The Platinum Dealer Program also recognised dealers in a series of Special Performance Categories focused on high performance in specific areas of the business.
In 2021 these included the dealers with the greatest number of Private, Business and Demo (PBD) sales, the most SUV sales, and the highest sales of High-Trim Models.
These dealers achieved the highest volume sales results in their Dealer Category:
| Category: | A | B | C | D | E |
| Most PBD Sales | Essendon Hyundai | Ralph D’Silva Hyundai | Peter Stevens Hyundai | Clarkson Hyundai | Pacific Hyundai |
| Most SUV Sales | Werribee Hyundai | Wild West Hyundai | Peter Stevens Hyundai | Clarkson Hyundai | Pacific Hyundai |
| Most High-Trim Sales | Essendon Hyundai | Ralph D’Silva Hyundai | Peter Stevens Hyundai | Clarkson Hyundai | Mudgee Hyundai |
The newly created ‘Strongest HH Dealer’ award recognises the dealerships with the highest dealer share and highest share of their Primary Market Area (PMA). The award-winning dealers are:
| Strongest HH Dealer | ||
| Rural: Deniliquin Hyundai | Metro: Paul Wakeling Hyundai |
In addition, the dealers that achieved profitability outcomes through high volumes and an optimal sales mix were awarded, in areas such as Private, Business and Demo, SUVs, High-Trim Models, EVs & Hybrids, and N & N Line Models. For 2021 these dealers are:
| Category | Categories A & B | Categories C, D & E |
| Highest PBD Mix % | Robina Hyundai | Port Lincoln Hyundai |
| Highest SUV Mix % | South Morang Hyundai | Port Lincoln Hyundai |
| Highest Trim Mix % | Doncaster Hyundai | Peter Stevens Hyundai |
| Category | Most Sales | Highest Sales Mix |
| EV & Hybrid | Doncaster Hyundai | Doncaster Hyundai |
| N & N Line | Essendon Hyundai | High Country Hyundai |
Exceptional customer experience is an established driver of service retention and repeat and referral business. The 2021 Customer Experience award winners are:
| Sales CX (NPS) | Categories A & B | Categories C, D & E |
| 1st | Doncaster Hyundai | Holts Hyundai |
| 2nd | Ferntree Gully Hyundai | Inverell Hyundai |
| Service CX (NPS) | Categories A & B | Categories C, D & E |
| 1st | Dandenong Hyundai | Holts Hyundai |
| 2nd | Berwick Hyundai | Clarkson Hyundai |
Finally, the dealership that achieved the Highest Parts Sales nationally in 2021 is:
| Parts Sales (Highest) | Jefferson Hyundai |
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