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Hybrids driving Lexus sales growth in Australia and globally

Robert Barry · 0 comments

Lexus is reporting solid annual sales growth in Australia and around the world, including record deliveries of its hybrid vehicle range.

Both domestic and global demand for Lexus vehicles increased more than 5% in 2021, resulting in 760,015 worldwide deliveries, with Australian deliveries accounting for 9290 units. 

The 2021 local tally was within just 322 sales of the record 9612 sales set in 2019.

Overall, the largest markets for Lexus were North America (332,000 sales, up 12%) and China (227,000, up 1%).

They were followed by the markets of Europe (72,000 sales up 2%), Japan (51,000 sales up 4%), and the Middle East (28,000 sales, up 3%).
Worldwide sales of Lexus hybrid-electric vehicles achieved a record of approximately 260,000 sales, or 34.2% of global sales. In Australia, hybrid sales expanded by almost 23.1% to 3604 vehicles, representing 38.8% of the brand’s local deliveries.

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The best-selling Lexus hybrid in Australia was the NX 300h (992 vehicles), which was accompanied by record hybrid sales for the UX 250h premium crossover (975) and the ES 300h luxury sedan (700).

Other sales highlights for Lexus Australia included:
• NX Line: 3,091 deliveries, or one-third of all Lexus sales.
• UX Line: 1,744 units, representing year-on-year growth of 24.3%.
• ES Line: gaining 36.9% to 802 sales supported by the addition of the ES 250.
• LS sedan: an increase of 88.9% on the back of a significant model refresh early in the year.

Lexus Australia also surpassed its 30,000th sale of a hybrid vehicle last year – marking a milestone in a story that began in 2006 with the introduction of the world’s first hybrid luxury vehicle, the RX 400h.

Recently appointed Lexus Australia chief executive John Pappas says the popularity of Lexus hybrids reflected customer desire for vehicles blending strong performance and excellent efficiency.

“Hybrids are a huge help in the reduction of CO2 emissions, and Lexus strives to use every item in its toolbox to help reduce fuel consumption and carbon emissions,” Pappas says.

With Lexus now offering a broad range of hybrid-electric options, its first battery electric UX 300e, and the luxury lifestyle brand’s debut plug-in hybrid-electric vehicle – the NX 450h+ – just around the corner, the increasing popularity of electrified Lexus powertrains is contributing to a more sustainable future.

Lexus International president and chief branding officer Koji Sato thanked Lexus customers around the world.

“In 2022, we will continue to refine Lexus’ unique design and driving taste that appeals to the sensibilities of our customers, based on brand holder Akio Toyoda’s desire to ‘be the brand that people who know the real thing choose at the end of the day’,” Sato says.

“Starting with the BEV exclusive model ‘RZ’ in (the northern hemisphere) spring, we will release a series of new models that will accompany the lifestyles of a variety of customers,” he says.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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