Providing “good products with speed, affordability, and low CO2 emissions” is the key direction for Honda worldwide, according to CEO Takanobu Ito.
Honda is aiming to almost double automobile sales to six million annually – and reach 39 million total products sold within five years.
Overall, the future looks bright for Honda globally with an expansion of its mini and small car lineup; the introduction of “Earth Dreams Technology”; new hybrid systems; a new fuel cell vehicle; and an array of exciting new sports models.
Integral to providing this new lineup at affordable products is Ito’s streamlining of operations to achieve the best specifications at competitive costs, providing customers with great products at reasonable prices.
Three key initiatives driving this global operational reform are:
1) concurrent development across all six regions,
2) adoption of locally optimised design drawings and
3) improvement of production efficiency.
Locally, Honda New Zealand has bounced back from the operational challenges last year, brought about by the Japan earthquakes and Thailand flooding. Already CRV and Euro Civic launches have been met with great customer feedback and the sales to match.
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