Holden has added features across the entire Cruze model line-up while reducing the recommended retail pricing for the entire range, with a starting price of $19,490.
A realigned model line-up sees the Equipe replace the entry level CD, adding front foglamps, sports grille, 17” alloy wheels and rear park-assist as standard features to the most affordable Cruze model.
CDX gains additional premium features including keyless entry with push-button start and a reverse camera. A reverse camera is also added to the range-topping SRi-V while the SRi sport model receives rear park assist as standard.
Holden Cruze becomes the first locally built car to go on sale with Holden ‘MyLink’, a new premium ‘infotainment’ system.
Standard in every new Cruze model, the Holden MyLink system centres around a seven-inch colour touch-screen featuring intuitive controls that enable drivers to select audio and settings, connect a mobile device via Bluetooth (while stationary), view album artwork and customise their home screen preferences.
Holden MyLink in Cruze also uses embedded applications to allow drivers to safely access internet music station Pandora and podcast radio station Stitcher through 3G streaming on their compatible mobile device.
The new 1.6 litre turbo engine, now standard in both SRi and SRi-V sport models, replaces the 1.4 litre turbo engine which remains an option on the Equipe.
A new Australian-calibrated second generation automatic transmission with ‘active select’ replaces the outgoing automatic transmission across petrol models, promising improved drive quality.
Holden chairman and managing director, Mike Devereux, says Holden is committed to offering excellent value for money to small car buyers.
“The Australian small car segment is the most competitive segment in the most competitive car market in the world,” says Devereux
“While Holden Cruze was the fifth best-selling car in the country last year, it has been challenged by continued sharp pricing from importers over the past 18 months, boosted in part by the continuing high value of the Australian dollar.
“Such competition is great for the Australian car buyer, but it puts locally-made cars under increasing pressure.
“So we’re addressing the challenge head on, by adding exciting new features as standard while reducing the retail price across the range. It makes new Holden Cruze a compelling package that represents an exceptional deal for small car buyers.”
Recommended retail pricing:
Equipe 1.8L MT $19,490
Equipe 1.8L AT $21,690
Equipe 1.4L AT $23,190
Equipe 2.0L AT $25,690
CDX 1.8L AT $24,190
CDX 2.0L AT $28,190
SRi 1.6LMT $22,490
SRi 1.6L AT $24,690
SRi-V 1.6L MT $26,490
SRi-V 1.6L AT $28,690
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