Strengthening its dealer networks, and a renewed focus on the customer through key initiatives, are the key to Hino’s sales success in 2015, with a year-on-year increase of 9.6%.
A total of 4443 trucks and buses were sold by Hino in 2015 making it a record breaking year in terms of sales and market share since the GFC in 2008.
Hino also became the fastest growing brand in market share growth among the top 10 truck manufacturers in Australia, with an increase of 8% in 2015.
Strong and consistent sales across all Hino truck market segments – light, medium and heavy duty – confirmed the strength of the Hino brand as a whole.
Hino Australia chief Steve Lotter attributed the boost in sales growth to implementing a new strategic business plan, which focused on supporting the dealer network, and the roll-out of new initiatives aimed at improving the overall Hino customer experience.
“We truly believe our new customer-focused business strategy has been the key to this success,” Lotter says
“By investing in programs such as ‘Hino Advantage’ we are working towards developing a business partnership that continues long after the truck is handed over. We want to be a reliable business partner that delivers a great customer experience and a range of business advantages,” he adds.
In December 2015, Hino revamped its ‘advantage rewards’ to recognise external trade repairers who purchase Hino genuine parts, with extra Velocity ‘Frequent Flyer’ points.
Part of the Hino ‘advantage’ program, Hino rewards members with frequent flyer points when purchasing eligible Hino genuine parts from a local participating Hino dealer, with their trade account.
As an extra incentive, those who join the program before March 31, 2016 will be eligible for double points on the first $1000 spent.
A range of Hino genuine parts are eligible for rewards points, from body panels to engine components and accessories.
Further advantages for repairers purchasing Hino genuine parts include a 12-month, 100,000km warranty, and a guarantee that the parts are designed to fit first time, every time.
Velocity Rewards points are redeemable for flights, accommodation, complete holiday packages, car hire, and hundreds of other products on offer at the Velocity Rewards store.
To view the full terms and conditions click here.
Join the conversation