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Hilux powers Toyota Australia to best May result yet

Robert Barry · 0 comments
2024 Toyota HiLux.

Toyota Australia recorded its strongest May sales to date in 2025, with 23,576 new vehicle registrations during the month. 

Hybrid vehicles accounted for nearly half of this volume, reflecting ongoing demand for electrified models.

The Hilux led the results with 4952 units sold, followed by the RAV4 Hybrid with 4002 registrations. The RAV4 remains a key model for Toyota Australia, having achieved 58,718 sales in 2024 and contributing significantly to the company’s annual hybrid volume of more than 118,000 vehicles last year.

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In May 2025, Toyota reported 10,734 hybrid electric vehicle (HEV) sales, including strong contributions from the Corolla, Yaris Cross, Corolla Cross and Kluger, each of which recorded more than 1000 hybrid sales. Including the fully electric bZ4X, electrified models made up 46.2% of the brand’s monthly total.

The new-generation LandCruiser Prado registered 2732 sales for the month, making it the second most popular SUV in Australia so far this year after the RAV4. The larger LandCruiser 300 Series also posted its highest monthly result in 2025 with 1898 units. 

Combined, the LandCruiser range — including the Prado, 300 Series and 70 Series — delivered 5777 sales.

Toyota’s cumulative sales for the first five months of 2025 reached 100,751 units, slightly ahead of the same period in 2024, when it recorded 100,398.

Toyota Australia spokeperson Sean Hanley attributed the result to the efforts of the company’s dealer network and its broad vehicle lineup.

“A monthly sales record is a strong result for our dealers and sales teams, following a solid performance in 2024,” Hanley said.

“Our Toyota dealers continue to support their local communities while delivering a range of vehicles to meet changing customer needs.”

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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