GWM is planning its most ambitious product expansion yet in Australia, confirming up to 10 new and refreshed models will launch throughout 2026 as the brand pushes toward its “Drive to Top 5” goal.
The announcement follows a record 2025, during which GWM delivered close to 53,000 vehicles locally. The company is now targeting more than 60,000 sales in 2026 as it broadens its new energy vehicle (NEV) line-up across plug-in hybrid (PHEV) and battery-electric (BEV) technologies.
The 2026 rollout will span passenger vehicles, SUVs and utes, and includes new powertrains across PHEV, BEV and diesel.
Confirmed arrivals include the Tank 300 Hi4-T PHEV in April, a mid-sized Haval Jolion Max SUV, and a new 3.0-litre turbo-diesel engine that will make its global debut in Australia in the Cannon Alpha and Tank 500.
GWM will also expand its fully electric Ora range with at least two new models, and is considering introducing plug-in hybrid technology to the Ora line-up. In the second half of the year, the company will introduce WEY, its first premium marque, to the Australian market.
Electrification remains central to GWM’s strategy, with its Hi4 and Hi4-T hybrid systems set to roll out across additional models. The Cannon ute will adopt the Hi4-T architecture in mid-2026, positioning GWM as the only manufacturer offering two plug-in hybrid variants in the popular ute segment.
GWM Australia and New Zealand chief operating officer John Kett says electrification will underpin the brand’s next phase of growth.
“The wider electrification of the GWM range, led by our class-leading technologies, is something that we firmly believe will enhance our brand position and sales momentum Down Under,” Kett says.
“Several years ago, GWM made a deliberate choice to design Hi4 and Hi4-T as class-leading examples of four-wheel electrification, engineered for outstanding performance both on and off-road.”
Beyond product, GWM is expanding its dealer network and internal capabilities to support growth.
The company plans to increase its national dealer footprint by 10% to 135 dealerships by the end of 2026, up from 123 currently. A new flagship dealership in Rockingham, Western Australia, will open in April, featuring close to 1,000sqm of floor space.
Staff numbers have increased by 20% over the past six months as the company strengthens product planning, customer experience, technical service and parts operations.
GWM says the 2026 expansion marks a shift from momentum to scale as it seeks to challenge established brands and cement its position among Australia’s leading automotive players by the end of 2027.
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