GWM has concluded 2024 with a record-breaking sales performance, underscoring its growth and securing its position as a top-ten player in the Australian automotive market.
According to VFACTS national sales data, GWM outperformed the market in December, delivering 4,073 units — a 5.5% increase compared to December 2023 — and achieving a record monthly market share of 4.2%.
This performance marked GWM’s ninth top-ten finish among automotive brands in 2024. The Haval Jolion led the charge, which sold 1,691 units in December, capturing a segment-leading 14.8% share of the small SUV market.
GWM sold 42,782 units in Australia in 2024. This achievement reflects the brand’s growing popularity and Australian consumers’ trust in its vehicles.
It also posted the most significant year-on-year (YoY) growth among the top ten manufacturers, with a 17.5% increase in sales for 2024.
A significant driver of this success was GWM’s focus on hybrid powertrains. The brand sold 11,980 hybrid vehicles in 2024, representing a 61% YoY increase and accounting for 28% of GWM’s total volume mix. Haval Jolion hybrid sales alone rose by 43% YoY, highlighting the growing demand for GWM’s eco-friendly offerings.
GWM’s dealer network has also expanded rapidly. Over the past five years, the network has grown by 113%, bringing the total number of dealers to 111 nationwide. This strategic investment in dealer footprint has allowed GWM to be considered one of Australia’s most customer-focused automotive brands.
“Our growth in Australia highlights the commitment we’ve made to this market,” said Steve Maciver, Head of Marketing & Communications at GWM.
“Expanding our dealer network and achieving record sales through the introduction of multiple new products underscores the brand’s dedication to understanding and exceeding the expectations of Australian drivers. GWM’s success in Australia, showcases the importance of listening to customer needs and investing in long-term relationships.”
The GWM brand currently sells eight models across the Haval SUV, Tank 4×4, Ora EV and GWM Ute ranges and with several key new models, including the Haval H6GT PHEV and the significantly updated Cannon due to launch in the coming months.
Join the conversation