GWM appoints Andrew Gao as Australia and New Zealand managing director

GWM has appointed Andrew Gao as managing director for Australia and New Zealand, effective 1 February 2026.

Gao succeeds Charles Zhao, who will relocate to Europe after leading GWM Australia to a record seventh overall position in 2025 according to VFACTS data and securing the title of number one Chinese automotive brand across Australia and New Zealand.

The incoming managing director brings nearly 15 years of experience with GWM, having joined the company in 2011 before relocating to Australia in 2014. He has held senior leadership roles across sales, network development, product and brand functions.

“I am excited to take on the role of managing director for GWM Australia and New Zealand,” Gao said. “I sincerely thank Charles for the strong foundations he has established, from building a high-performing team to positioning Australia as GWM’s largest export market and transforming the brand.”

Strategy focus for 2026

GWM’s 2026 strategy will centre on four core pillars: strengthening the product range, dealer importance, enhanced aftersales capability, and evaluating the customer experience.

“As we enter 2026, we will continue to introduce compelling new products, locally tuned and optimised specifically for Australian and New Zealand customers,” Gao said. “Our dealer network is central to delivering a best-in-class purchasing and ownership journey, and we will continue to invest in providing them with the tools, systems and resources required to succeed.”

The company plans to improve aftersales operations through expanded parts warehousing and enhanced technical training as part of its commitment to delivering better vehicles and superior driving experiences.

Australia remains one of GWM’s most important strategic overseas markets. Building on recent momentum, Gao will lead a strengthened local senior executive team as the business accelerates its growth trajectory, with the ambition of becoming one of the top five automotive brands in Australia.

GWM thanked Zhao for his significant contribution to the growth and success of the ANZ business and welcomed Gao to his new role leading the region into its next phase of growth.