Gumtree Australia, CarsGuide and Autotrader have appointed Jodie Smith as head of partnerships for automotive and promoted Tim Lloyd to the role of head of ad tech and data to leverage the potential of the network’s 7.8 million unique monthly visitors.
Smith will lead a specialised team of sales experts with a focus on strengthening relationships in the auto industry by identifying partnership opportunities that will drive revenue and value for customers and their business.
Lloyd will be integral at building world class solutions through CarsGuide and working closely with clients to deliver commercial products that not only stand out, but break the mould on what people think advertising is.
Both appointments will strengthen the media leadership team at Gumtree Australia, CarsGuide and Autotrader, bringing together expert skills to answer the unique challenges brands and marketers across the country need to face, such as further depreciation of cookies and unprecedented stock shortages. CarsGuide Media is investing in an all-round ecosystem that will help better understand its customers , target them with precision, and keep them engaged long term.
“I am excited to welcome Jodie to the team and see Tim grow into this new role. We are building a diverse media team with expertise in data, innovation and insights that addresses our partners’ needs to not only overcome the current environment but design advertising solutions for the future,” Commercial partnerships director Shannon Fitzpatrick says.
“Not only that, we are investing in talent with a data-first mindset, who can help us achieve our vision of becoming Australia’s best automotive and lifestyle advertising audience solution,” he says.
“I was first drawn to CarsGuide Media because of the calibre of its people, and the network’s impressive reach. With one-in-three-Australians buying and selling across our lifestyle and motors platforms, we are uniquely placed to have a holistic customer view that allows us to implement forward thinking advertising solutions,” Smith says.
The CarsGuide Media ecosystem is built on three key pillars: data, innovation and insights. As Head of AdTech and Data, Lloyd, is responsible for turning the data signals from the network’s users into a 360 customer view that brand partners can tap into to target their consumers with laser focus. Dubbed ‘Audience Engine’, this solution gives advertisers greater access to their future and near and in-market customers. Working alongside Lloyd is
Data Solutions Manager, Paul Flowers, who will lead the charge in engineering innovative data opps for partners to gain a deeper understanding of their customers by leveraging the full breadth of the network.
“Solutions built on first-party data, like ours, have never been more important, and they will become essential as cookies continue to depreciate. We are already working with several Australian automotive partners to target auto intenders, through various stages of the purchase journey, and the results are outstanding,” Lloyd says.
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