The first shipment of Great Wall Steeds has arrived as the brand prepares for a relaunch in Australia.
The brand has been largely absent from the market as the factory took over distribution, previously held by Ateco Automotive, to partner with its Haval SUV brand.
Great Wall Motors Australia managing director Parker Shi says the company will launch with a three model line up.
“We will launch with a three model line-up boasting a rugged new design, high levels of safety, one-tonne payload and very attractive price points for Australian customers,” Shi says.
“The line-up will include three dual cab versions – a 4×4 diesel, 4×2 diesel and 4×2 petrol – with ESP and six airbags standard on all three models.”
“They will all come with a long list of creature comforts, including cruise control, Bluetooth, dual-zone climate control air-conditioning and heated front seats.”
Shi says negotiations with the sales network were going well, with 50 dealers already committing to the brand to provide Australia-wide coverage at launch.
“The dealers have been impressed by the new Steed and our commitment to customers,” he explains.
“We are determined to offer new levels of customer service. We have already been overwhelmed by the positive response from many of the existing customers to the new Great Wall Australia organisation.”
The new Great Wall Steed dual cab utility will go on sale in September. Pricing will be announced at launch.
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