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Great scott!

Richard Edwards · 0 comments

https://www.youtube.com/watch?v=xFyY7_hc-14

With ‘Back to the Future’ day this week – the day Michael J. Fox arrives in the future in the iconic movie trilogy, a number of companies have jumped on the band wagon with videos and other tie-ins.

We decided to pick just one to show readers, and this is it, from automotive Giant Toyota.

The company is using the movie, and stars Fox and Christopher Lloyd to promote its new Mirai hydrogen fuel cell vehicle.

The link is tenuous, some of the jokes a little subtle, but the homage to Fox’s Toyota pickup from the first movie – now in the form of a new Tacoma – is very cool.

Richard Edwards

Richard Edwards is one of the owners of Auto Media Group and leads its editorial efforts. Richard has been writing about New Zealand’s automotive industry and dealer community for nearly two decades. The knowledge and contacts built up over that time gives our publications leads and insight others can’t match. He is also the president of the New Zealand Motoring Writers’ Guild.

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