GM launches Rewinding Holden social media campaign

General Motors has launched a social media campaign to pay tribute to the Holden brand and remind current owners that it continues to offer parts and service support across Australia.

Created by the AJF agency, the Rewinding Roads website combines the smarts of Google Maps with the photographic skills of everyday Australians.  

It will remain live for the rest of 2021 as a gallery for all of Australia to enjoy.

“It was always our intention to recognise the important contribution Holden has made in this country,” GM Australia and New Zealand managing director Marc Ebolo says. 

“This website is a simple way that Holden family and friends can come together to celebrate this iconic Australian brand. 

“With Holden continuing to service vehicles and provide parts to its many customers in Australia, we wanted to make sure this didn’t feel like an ending. 

“Just as Holden drivers can keep using and enjoying their vehicles for years to come, we hope that this site can be enjoyed by all Australians, whether they are uploading their favourite photos or just browsing the galleries of Holdens all over the country.

“We’re excited to be launching such a tribute to Holden and a partnership with Google and RMIT,” Ebolo says.  

“We wanted to create an opportunity for all Australians to share their Holden ownership over the years. Thanks to the team at Google, who provided access to their Google Maps platform, we have made it easy for Aussies to share their Holdens,” AJF founding partner ECD Adam Francis says. 

“We would also like to thank the RMIT students who are helping AJF with this project. 

“And finally, we’d like to thank all the talented people at Holden that we’ve shared a journey with for more than 11 years. We will always be appreciative of the many marketers and dealers with whom we formed great relationships with along the way,” Francis says.  

• Website link: www.rewindingholden.com.au
• Video link: https://youtu.be/AecnWyfFqsc