Hyundai Motor Group has announced a new corporate identity for its dealerships worldwide, which has been labelled, Hyundai Motor’s Global Dealership Space Identity (GDSI). The first of which will be unveiled by the end of the year in Australia.
The key aim of the company is to redesign the interior and exterior of its dealerships more elegantly, aimed at enhancing its brand image.
“We should be in a position to say more about our rollout in the next month or so and we will likely launch the first GDSI dealership in October,” Hyundai Motors Australia PR general manager Bill Thomas told Autotalk.
“We currently have 161 dealers nationwide and although that may expand slightly, we are comfortable that that number delivers us the right level of coverage nationally. More important is upgrading the capacity and quality of those dealerships – the network has responded very well and invested heavily in the brand,” says Thomas.
The new range of car dealerships will mean that Hyundai will have to invest heavily to upgrade its dealerships, which are independent businesses with a franchise to sell the brand. The new features are floor-to-ceiling glass and a bronze roof fascia incorporating the ‘H’ logo.
Plans are already underway to introduce the ‘new look’ dealerships in Mexico and about 42 other showrooms, while Brazil, Germany, E.Europe and China have applied GDSI in the first half of 2014.
Another 600 additional GDSI dealerships are planned by the end of this year and a total of 6000 Hyundai global dealerships worldwide by 2018.
Join the conversation