Automotive industry digital retailing solutions provider Motoinsight is expanding into the Australia market as part of its international growth under a partnership with Genesis Motors.
The Genesis brand launches in Australia with a customer experience enabled by Motoinsight’s MotoCommerce digital retailing platform.
This follows the success of the Genesis at Home global industry first to enable customers to complete the purchase process online, launched in Canada using MotoCommerce in late 2016.
“Creating a unique customer experience that holds true in a global context was a key priority in the launch of our Genesis brand for the Australian market,” Genesis Motors Australia national marketing manager Linda Fabis says.
“Having witnessed the success of Genesis at Home in Canada, it followed that we would offer that same transparency and convenience to our Australian customers.”
The MotoCommerce platform is a full omni-channel solution that integrates both online and in-store sales processes into a unified customer journey that allows most of the purchase to be carried out at home, but also enables customers to seamlessly pick up and finish their purchase in-store if they so choose.
“Customer experience is the new battleground when it comes to winning customers, and automotive retail is no different,” Motoinsight chief executive officer Andrew Tai says. \
Genesis Motors Australia opened its Sydney retail boutique this week, featuring full omni-channel retailing capabilities.
Australian customers can also now order their Genesis online at Genesis.com.
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