Bayford Group has opened the southern hemisphere’s first Ford ‘Showroom of the Future’ at its Epping dealership in Victoria.
A more vibrant, innovative and digitally-connected display floor will allow customers to control every aspect of the purchasing process and servicing experience.
The concept is borne from Fitch Design, the same designer of Nike and Apple Store, and was conducted through over 60 global dealership consultations.
The scope is to streamline Ford’s interaction with customers inside dealerships and at auto/consumer shows around the world.
Dealers will have the ability to change branding globally thanks to cloud-based media distribution, removing costs for printing advertising posters, and being easier to customise.
David Blackwood, Bayford Ford Epping’s dealer principal, says he’s ecstatic to be the first in the country to pioneer the new showroom concept.
“It’s a great honour to be chosen as the first site in Australia,” he says.
“To receive this amazing refresh…it’s a testament to our strong relationship with the Ford brand,” he adds.
Developing the new technology-focused showroom was Elena A. Ford, the automaker’s global dealer and consumer experience team leader.
“Every automaker is striving to unlock long-term customer loyalty but Ford is focused on connecting with customers on their terms and building an experience they will love,” Ford says.
Features of the new showrooms will include being welcomed on arrival, hospitality offers like cafes and breakfast bars, play rooms for children, cinemas and complementary wi-fi.
Ford plans to have 90% of its local customer base covered by a total of 90 stores by 2021, blending physical dealerships with online web-based innovations to engage with customers.
Ford Australia chief executive Graeme Whickman says it’s a step in the right direction for Australian Ford dealers.
“It allows the customer to be in control and showcase the vehicles in a unique and stimulating way.
“This is an exciting time at Ford as we transform our dealerships while launching a record number of new vehicles, all to make consumers’ lives better and easier throughout their sales and ownership experience,” he says.
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