Ford Australia wants eligible customers to buy one Ford, while having access to a second.
The Blue Oval arm is piloting a program called “2nd Car” which allows a fortnight’s access to a second car in addition to their new Ranger or Escape – without having to own it outright.
Owners will be able to drive a Mustang for up to $750 for Escape owners or $500 for Ranger owners, through their participating local Ford dealership.
It’s the first time the Ford brand has tried the idea globally, which requires a $500 ‘enrolment’ membership for private or ‘Blue Business Fleet’ buyers signing for a new or demonstrator Ranger or Escape.
Ford Australia wants customers, who must be fully licensed and over 25 years, to be able to use other vehicles in the range in addition to their bought-vehicle, with the long-term prospect of rolling 2nd Car out globally.
Ford 2nd Car program manager Christine Wagner says customers will be able to taste-test a Mustang for weddings or birthdays without having to buy anew or renting.
“Why not experience the thrill of the Mustang for a road trip or celebration?” she asks.
“We believe this program offers excellent value and flexibility – 2nd Car not only offers new Ford buyers a great car ownership experience, it also offers access to a great sharing experience,” Wagner adds.
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