Imagination has been reappointed as the principal experience agency for Ford Australia, following a competitive pitch.
Imagination’s director in Melbourne, Alistair Wilson, says the insights and bold attitude of the professionals at Ford have been key to Imagination’s drive to challenge the status quo, and deliver work that works.
“Ford’s expectation of Imagination is for us to live up to our name – it’s a pretty cool challenge,” says Wilson.
Over the past year Imagination delivered the Smart Drive Experience for Ford across Australia. More than 43,000 test drives have delivered a 32% uplift in consideration to purchase a Ford, and lifted ‘technologically advanced’ to the No.1 phrase participants attributed to the Ford brand post-experience.
The partnership will see Imagination grows its relationship with Ford Australia to support new vehicle launches, motor shows, media, dealer and customer events, sponsorship activation, strategy, digital, film and motion graphics production, social media, retail design and the retail customer experience coveted Australian Event of the Year awards.
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