Flagship Genesis Sydney showcase to officially open on January 29

Genesis is set to open its most significant retail space in Australia by unveiling a new flagship Genesis Sydney showcase on Parramatta Road in North Strathfield.

The facility’s opening will be celebrated with a cocktail party for customers and guests on January 29, attended by Global Head of Genesis Mike Song, motor racing legend, and Genesis ambassador Jacky Ickx.

The GV60 Magma Concept will make its first appearance in Australia and will also be on display as the centrepiece of the opening festivities.

This latest addition to the Genesis retail network represents a significant investment in the brand locally and is in line with the expansion of the Genesis model range globally.

The new Genesis Sydney facility is a visually spectacular space beyond traditional car showrooms. It embodies the Korean aesthetic philosophy of emphasising the ‘Beauty of White Space’.

It features space to display the audacious, progressive and distinctly Korean contours of eight Genesis vehicles internally, an extensive range of cars externally, two Customer Delivery Lounges, and a conference space.

The GV60 Magma Concept will be parked front and centre on opening night. It is on track to enter global production later this year and become the first Genesis Magma model to go on sale.

Genesis aims to develop a high-performance Magma model for each production vehicle in its lineup, maximising performance and aesthetics.

The head of Genesis Motors Australia, Justin Douglass, said it was an honour and a recognition of the importance of the Australian market that the Global Head of Genesis, Mike Song, flew in to mark the occasion.

“This spectacular showcase, Genesis Sydney, truly is a landmark facility for our brand in Australia and represents a hallmark in quality for Genesis,” Douglass says.

“All of our showcases and two flagship Studios present the Genesis line-up in a stylish, minimalist environment, where customers can experience the unprecedented luxury at the core of everything our brand does.

“You can see the distinctly Korean design that sets Genesis apart in how this vast facility is laid out, but when you visit, you can also sense it – the audacious and progressive approach that makes our brand stand out and appeal to so many Australian customers.

“We invite the people of Sydney to visit this new Genesis showcase and experience our vehicles for themselves.”

Jacky Ickx, who will attend the opening party, is in Australia to return to Mount Panorama for the first time since his 1977 Bathurst 1000 victory.

He will drive the Genesis X Gran Berlinetta Concept for a series of demonstration laps at the Bathurst 12-hour endurance race (31 January—2 February), where it will make its global racetrack debut.

The GV60 Magma Concept will also be running laps at the Bathurst 12 Hour, having recently won its class at the famous Goodwood Festival of Speed – a hugely impressive first outing in what was the car’s global dynamic debut.

Since launching locally in 2019, Genesis has expanded its presence in Australia to seven locations across four States, including two flagship studios supported by five metro showcases.