Monday 9 November 2026 Industry news by email, Tuesday and Thursday: sign up
Advertisement
News / Industry News Industry News

First quarter motorcycle sales declined 11%

Robert Barry · 0 comments
2023 Location Photography. FXLRST Low Rider ST

A

From January to March 2024, 19,903 motorcycles and Off-Highway Vehicles (OHVs) were sold, indicating a significant 11% decrease compared to the same period in 2023.

Road motorcycles made up 41.3% of total sales, with 8217. This is a decrease of 10.2% on the 2023 figures.

Advertisement

Off-road motorcycles comprised 36.5% of total sales, with 7260 units, a decrease of 11.9% in 2023 figures.

Off-highway vehicles accounted for 15% of total sales, with 2976 vehicles sold. This represents a decrease of 16.1% in 2023 figures.

In spite of the overall decline in sales, the scooter market showed resilience, growing by 1.1% with 1450 vehicles sold. Scooters now account for 7.3% of total sales in the Australian market.

Federal Chamber of Automotive Industries chief executive Tony Weber said the decline in total market sales is consistent with the cost of living and rising interest rate pressures in Australia.

“As Australians manage tighter finances, recreational products such as motorcycles are often the first to be affected.

“The continued growth in scooter sales highlights a change in preferences in the Australian market and consumers shifting to mobility options that offer easier parking, quicker commute times and reduced fuel costs.”

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

All articles

Join the conversation