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F1 hits the slopes

Richard Edwards · 0 comments

The Red Bull brand is no stranger to snow sports – but in a new video they have mixed their sports up a little.

Scuderia Toro Rosso driver Max Verstappen made tracks for the Austrian Alps and the Hahnenkamm Festival to enjoy a taste of the high life and perform a unique F1 show run at Kitzbühel ski resort.

“I’ve never driven on snow,” said Max Verstappen after the run. “It was a real challenge and we had to put my tyres in chains, was very special. It was great fun and the enthusiasm of fans in Kitzbühel was great.”

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Red Bull’s motorsport director Dr Helmut Marko was on hand to watch his protégé in action: “It’s the perfect advert for Formula One. It shows exactly what you can do with a little imagination. I’d have loved to have done this in my youth, but unfortunately nobody thought of it at the time…”

Also among the spectators was Austrian F1 legend Gerhard Berger: “Many of the fans here have probably never had the chance to experience Formula One up close, so seeing an F1 car this close, against this giant backdrop and feeling the power of the engine is quite unique. ”

The Red Bull Racing showcar team spent a morning preparing the car to cope with its surroundings. An F1 car is accustomed to racing in hot weather, so in addition to making special snow tyres for the car, the team had to re-tune the engine and adjust the set-up to make it possible for Max to handle the car in the snow.

Richard Edwards

Richard Edwards is one of the owners of Auto Media Group and leads its editorial efforts. Richard has been writing about New Zealand’s automotive industry and dealer community for nearly two decades. The knowledge and contacts built up over that time gives our publications leads and insight others can’t match. He is also the president of the New Zealand Motoring Writers’ Guild.

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