EROAD has established its first chief marketing officer role with the appointment of Genevieve Tearle.
EROAD chief executive Steven Newman says “improving marketing competencies has become increasingly important” for the company as it continues to expand beyond New Zealand and into the USA and Australia.
“Genevieve brings a wealth of international experience gained in global markets, and we look forward to her bringing this expertise to benefit EROAD,” he says.
The new role will focus on building global marketing capabilities including marketing strategy, demand generation, and product marketing management.
Tearle was most recently chief marketing officer for Fisher & Paykel Appliances and also has a range of experience from consumer durables, consumer electronics, lighting and fast-moving consumer goods industries in Europe and Asia.
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