Ford has announced it will phase out the Mondeo large car family at the end of March 2022 as European consumers increasingly favour crossover and SUV models, preferably those with a plug.
In 2020, Ford says 39% of its passenger vehicle sales were SUVs and crossovers – up eight percentage points from 2019.
It also says customers are showing more confidence in electrification, with more than 50% of Kuga ( known as the Escape in Australia and New Zealand) owners purchasing a Kuga plug-in hybrid electric vehicle (PHEV).
By mid-2026, Ford says 100% of its passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid, moving to an all-electric new vehicle fleet by 2030.
Ford’s other large crossover and multi-purpose vehicles – the seven-seat Ford Galaxy and Ford S-MAX – will continue in production for European markets, with full hybrid versions of both recently launched.
Launched in 1993, the Mondeo was the first Ford vehicle to be hailed as a “global” car, intended to consolidate a number of Ford models around the world.
Since its launch in Europe where it replaced the Ford Sierra, Mondeo sales have reached around five million to date.
Ford is introducing new nameplates into Europe, with the all-electric Mustang Mach-E just being launched – and including the Mustang Mach-E GT coming later this year – and its first all-electric volume passenger vehicle coming to market in 2023.
Join the conversation