To encourage its customers to follow government recommendations to enjoy Easter at home to help contain the spread of COVID-19, BMW Group Australia used embedded technology in its cars to message more than 46,000 owners prior to the long weekend.
It adopted the BMW ConnectedDrive system, which combines numerous digital features that provide BMW and MINI drivers access to a suite of constantly updated services and apps, as the platform to deliver the message via the vehicles’ centre-mounted display screens.
The message read: “BMW Group encourages you to follow the government’s advice to enjoy your time indoors this long weekend. We wish you and your family a happy and peaceful Easter”.
“We all must play a role in flattening the curve of COVID-19 infection as the virus continues to impact people’s lives and businesses across the nation and the world,” says BMW Group Australia chief executive officer Vikram Pawah.
“The Australian Government has put commendable measures in place in an effort to slow the infection rate and BMW Group moved quickly to support those efforts and help amplify the “stay home over Easter” message to our valued customers,” Pawah says.
Join the conversation