Italian hypercar maker Lamborghini has used Augmented Reality (AR) to take the wraps off its new Huracan Evo rear-wheel drive softtop.
Because of COVID-10, Lamborghini launched the car on its official website, using Apple’s AR Quick Look. Customers and fans worldwide can check it out providing they have an iPhone or iPad.
Lamborghini says that when people are looking at the website on those devices, they can tap “See in AR” to see a “virtual experience” of the Huracan Spyder.
They can rotate and expand the size of the vehicle, including on a 1:1 scale, closely at its exterior and interior details and “take pictures of the new car with a high level of photorealism.”
Lamborghini says it will expand the online technology to include its full model range.
Lamborghini says the V10-powered Huracan convertible has a specially tuned Performance Traction Control System (P-TCS) to deal with 449kW of power and 560Nm of torque being fed through the rear wheels.
It says the car will run from 0-100km/h (62 mph) in 3,5 seconds and a hit a top speed of 324km/h.
It describes the Huracan Spyder as “an instinctive driver’s car, delivering a fun-to-drive experience via hardware rather than software.”
Its bodywork delivers the same downforce as the coupe version coupe without needing aerodynamic add-ons.
Lamborghini boss, Stefano Domenicali, says Huracan Spyder drivers can enjoy the “feedback and engagement from the set-up of a rear-wheel drive car where electronic intrusion is minimised, while enjoying the sense of freedom and spirit of life that only open-top driving provides.”
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