Suzuki Australia is undertaking a major brand transformation and is appointing Deloitte Digital to handle its creative business alongside media agency Noisy Beast.
The new ‘For FUN’s sake!’ brand platform will be visible via a through-the-line campaign spanning TV, online and print.
More campaigns will follow in this direction promoting the entire Suzuki range.
Suzuki Australia national marketing manager Daniel Mercuri says the decision to appoint Deloitte Digital was based on its understanding of the market, competitors, and the challenges faced by the automotive brand.
“Through a pitch process, it become clear that Deloitte Digital was best placed to produce work to raise brand awareness, consideration and ultimately drive enquiry into the business,”
“We needed to create an idea that was bold and truly meaningful to our audience and we are confident the work produced will deliver against these objectives,” says Mercuri.
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