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Declining motorcycle sales reflect challenging economy

Robert Barry · 0 comments

According to the Federal Chamber of Automotive Industries, 65,399 Motorcycles and Off-Highway Vehicles (OHVs) were sold from January to September 2024, representing a 4.9% decrease compared to 2023.

The largest segment, off-road motorcycles, represented 40.6% of sales, with 26,521 units sold, a decrease of 2.5% from 2023.

Road Motorcycles made up 25,127 units sold YTD, representing 38.4% of overall sales, down 3.2% from last year.

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OHVs contributed 10,272 units sold YTD, representing 15.7% of sales for the period, a decrease of 8.1% compared with 2023.

Scooters contributed 3,479 units sold YTD, representing 5.3% of sales for the period, down 21.2% compared with 2023.

Yamaha remains the number one-selling brand, followed by Honda, Kawasaki and KTM.

FCAI chief executive Tony Weber says the motorcycle industry in Australia had experienced a sustained period of challenges.

“Across the economy, we are seeing cost-of-living pressures impacting consumers, which is reflected in motorcycle and OHV sales,” Weber says.

“We remain optimistic that as the economy improves, we will see a resurgence in demand,” he says.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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