UK car dealers will be crying into their warm pints over the latest automotive study’s results show $25.9bn (£14bn) is being diverted from their back pockets.
This massive figure was discovered after the completion of a YouGov poll – commissioned by UK automotive search engine Carsnip – to investigate the changing habits of English car buyers.
Alarmingly, it showed that nearly a third of adults didn’t use the internet at all when buying their last car.
Even high-profile traditional buying channels like AutoTrader and motors.co.uk were ignored by this group – who collectively bought an estimated 2.1 million cars.
Alastair Campbell, Carsnip CEO, says the data confirms his own suspicions that online search tools aren’t up to scratch.
“The statistics speak for themselves,” said Campbell. “A third of people didn’t go online to buy their last car; that’s as many as 14 million UK drivers who might have found the right car faster and easier online if traditional classified advert websites had served them better.”
A sizeable 9% of remaining buyers – who did use car search sites during their last purchase – said that they didn’t find the traditional sites easy to use.
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