A Ford Falcon V8 sedan enthusiast is paying a whopping extra $30,000 for the sedan following the last batch leaving the production line.
The recommended retail price is $60,000, but inflated prices do not seem to deter buyers as they try to secure a future classic, reports Joshua Dowling in the Daily Telegraph’s ‘Ford dealers cash in on showroom rush for the last Ford Falcon V8 sedans’.
This price inflation has been made possible by opportunistic dealers seeing the benefit of holding back some of the final batch sedans while the belief spread that they had all been sold off.
These dealers are now taking the cake, charging up to $90,000 for the Ford Falcon XR8 Sprint, a car normally worth $60,000, the article underscores.
It’s supply and demand,” said Ford Australia boss Graeme Whickman. “We set a wholesale price and recommended retail price … but at the end of the day the dealer and the customer decide what the vehicle is going to be sold and bought for.
“We love the fact that (our cars) are in hot demand but we don’t get involved in those pricing decisions between dealers and customers. There is a legal environment we all work in.”
The article points to an investigation by News Corp Australia that found most of the Ford Falcon XR8 Sprint editions are being offered for sale online for $10,000 to $20,000 – or even more – than the recommended retail price.
Whickman added in the article that the Ford Falcon XR8 Sprint has attracted so much hype because it is in fact a GT by another name.
“It has the same supercharged V8 – hand built in Geelong – previously used in the Falcon GT, and the same race-bred performance brakes, making it one of the fastest and most capable Falcons ever made.
“It is, in effect, a Falcon GT without the GT badge.”
But enthusiasts have seen through the marketing spin to the fact that Ford wanted to preserve the GT badge for its last edition in 2014, reports the article.
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