Holden revealed a range of new or facelifted product overnight – including the sourcing of a large US-built SUV to take on the Toyota Highlander and Hyundai Santa Fe.
At a business briefing event held at Holden’s GM Australia Design Studios in Melbourne, the brand showed five incoming products – including the seven-seat Acadia SUV due in showrooms in 2018.
It also showed the long-awaited new Astra hatch and facelifts for the Barina, Trax and Colorado-7 replacing Trailblazer.
Holden chairman and managing director, Mark Bernhard, says Holden was now well underway in delivering on its 2015 promise to deliver 24 new models by the end 2020.
SUVs were a key focus for the announcement.
“I’m particularly excited, however, to reveal our SUV strategy, headlined by the all-new, seven-seat Acadia,” Bernhard says. “Alongside the Trax, Trailblazer, and another all-new global SUV that we’ll add to our portfolio soon, Holden will introduce four new SUVs in just two years. This puts us in a great position in the fastest-growing segment of the market.”
“Holden is in a unique position where we can provide our Australian customers the best of the best from around the world,” says Bernhard.
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