Chery has recognised the top performers in its Australian dealer network, announcing the winners of its inaugural Dealer of the Year Awards at a gala event in Sydney.
The awards, held at Doltone House, celebrated the highest-performing dealerships across the country, recognising excellence in business performance, customer satisfaction and overall ownership experience.
Chery Caroline Springs was named Chery Dealer of the Year for 2025 following what the company described as a comprehensive evaluation across all aspects of dealer operations.
Three dealerships were also inducted into the Chery 1000 Club after achieving more than 1000 vehicle sales during the year. The inaugural members were Chery Victoria Park, Chery Wangara and Chery South Morang.
Regional Dealer of the Year winners were also recognised across five national regions. Chery Springwood won the Northern Region award, Chery Blacktown was named Eastern Region winner, Chery Caroline Springs took the Southern Region title, Chery Morphett Vale won the Central Region award, and Chery Bunbury was named Western Region Dealer of the Year.
Five dealerships received Platinum Dealer status, recognising what Chery described as the best overall performance in sales and customer experience. These awards went to Chery Caroline Springs, Chery Ferntree Gully, Chery Bunbury, Chery Springwood and Chery Blacktown.
Ten dealerships were also recognised with Gold Dealer awards for strong sales performance and customer experience in 2025. The recipients were Chery Melton, Chery Taree, Chery Moorooka, Chery Roxburgh Park, Chery Southport, Chery Morphett Vale, Chery Macarthur, Chery Fawkner, Chery Sutherland and Chery Dandenong.
Lucas Harris says the awards highlight the importance of the company’s dealer network as the brand expands in the Australian market.
“Our dealer partners are the face of the Chery brand for customers across Australia, and these awards recognise the exceptional dedication, professionalism and customer focus they bring to their businesses every day,” Harris says.
“On behalf of everyone at Chery Australia, I want to congratulate our award-winning dealers. Their commitment to delivering an outstanding ownership experience is a key reason why the Chery brand continues to grow so strongly in this market.”
Chery says the awards form part of its ongoing effort to recognise dealer performance and support continued growth of the brand across Australia.
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