Chery Australia appoints finance technology and fulfilment partner

Chery Motors Australia has become the first automotive marque to appoint YOUx as its finance technology and fulfilment partner across local operations. 

Developed to empower OEMs, dealers, lenders, and their customers, YOUx offers four distinct products, that integrate to deliver a finance experience.

From the dealership’s website capturing customer intent 24/7, to in-dealership activation, right through to back-of-house finance fulfilment, YOUx’s dealer product stack: YOUxScan, YOUxApply, YOUxManage and YOUxLodge will be adopted and integrated across participating Chery dealerships to streamline the lending process for customers.

YOUx is in the process of rolling out in-depth onboarding, training and activation across Chery dealership sales teams, F&I teams, websites and dealership spaces. Ensuring every customer touchpoint from the tangible to the digital, is seamlessly connected. Delivering more leads, successful submissions, settlements, finance penetration and ultimately sales, while reducing the cost per conversion.

“Lennock Motor Group (Lennock Chery) is always seeking new ways to innovate, particularly when it makes the purchase journey easier for customers,” owner George Miklas says.

“The adoption of YOUx’s suite of products means that our dealer group will be able to respond to customers more efficiently, while at the same time making the entire process more economical for customers and our dealer team,

“YOUx’s range of products complements our existing in-house finance offering which supports our preferred lenders, while also providing tailored finance solutions to our customers.” Miklas says.

The YOUx Dealer product stack has been developed with a single mission: to increase finance penetration at the point of sale – online and in-dealership. YOUx achieves this using a range of customer, vehicle and 3rd party data bureau information to instantaneously present customers with their own personalised finance marketplace, including prioritised wholesale funding lines. 

“While new to Australia, Chery is well known globally with over 11 million vehicles on the road and we are thrilled to support their local aspirations,” YOUx chief executive and co-founder Simon Penhaligon says.

“We believe YOUx’s suite of products will help Chery grow its local customer base while reducing wasted time and improve the quality of customer data, dealer profitability and most importantly customer care.”

“The rise of Millennials – the largest ever customer demographic, the most tech-enabled, with the highest propensity to settle finance and the most likely to research their choices online, it’s imperative that dealerships can offer not only finance choice, but also digital self-service opportunities.”

“YOUx’s entire dealer product stack maintains compliance and serves finance pre-approvals to customer initiated and business managers initiated applications within minutes. Saving over an hour on every submitted finance application – this is a win for customers, business managers and business owners.” Penhaligon says

YOUx already supports 400 dealer operations across the country via its YOUx Dealer product stack.