Toyota Motor Corporation’s Japanese dealer network is set to become more regionally-focused, with the aim of eventually providing new mobility services.
It already changed its Toyota channel-based sales operations structure and work style with a regionally-based one in January, with a transition period from 2022 to 2025.
Additionally, Toyota will establish a new car-sharing business, targeting non-automotive businesses, local governments, and other entities.
And while Toyota’s system of multiple sales channels will continue to exist nationwide, that system will be replaced in Tokyo by the new company, which, as “one Toyota,” will be the first in Japan to begin sales of all vehicle models through all sales outlets.
Toyota President Akio Toyoda says changing technology mean the automotive industry has to adapt.
“Tomorrow’s cars will become a part of the societal system, by using information to connect to communities and to various services that support the way people live.
“As mobility changes, and amid vast changes in how people live and how communities exist, the concepts of ‘region’ and ‘hometown’ will become important.
“Toyota’s sales network will become an irreplaceable entity for such regions, and I believe this would become an advantage for the Toyota Group.”
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