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Cat dealer signs Porsche naming rights partnership

Robert Barry · 0 comments

Brisbane-based Oceania Caterpillar dealer Hastings Deering has signed a naming rights partnership with Sunshine Coast-based Porsche motorsport driver Harri Jones.

Hastings Deering has been a Caterpillar dealer for more than 90 years, with more than 3500 employees across 23 business centres throughout Queensland, the Northern Territory, Papua New Guinea, the Solomon Islands and New Caledonia.

Jones announced the Hastings Deering partnership with the unveiling of a new-look livery on his car, as he prepares to launch into the 2022 Porsche Paynter Dixon Carrera Cup Australia season.

As one of the top Cat dealers globally, Jones says the partnership with Hastings Deering offers him new opportunities and pathways.

“I’m so excited to be working with Hastings Deering this year. They’re a Queensland-based company that love all things performance and machinery, and they have a really passionate team that believes strongly in backing local talent like me,” Jones says.

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Hastings Deering managing director and chief executive Mark Scott says the partnership with Jones, reinforcing the company’s support to provide opportunities for Queensland’s best young talent, both on the racetrack and in the communities in which it operates.

“Many of our staff and customers are motorsport enthusiasts, so this is an exciting partnership for our business,” Scott says

“We welcome Harri to the Hastings Deering family and look forward to riding with him every step of the way throughout the 2022 season,” he says.

Having finished third overall in the 2021 Championship with five podium finishes and one race win, Jones is ready to bring the fight to the 2022 season.

“Last year showed me what I was capable of,” Jones says.

“I’ve evolved a lot as a driver both technically and mentally, and I feel as though I have all of the necessary tools to really execute this year,” he says.

The 2022 Porsche Paynter Dixon Carrera Cup Australia kicks off with Round 1 at the Australian F1 Grand Prix. It will be televised across both Paid (Foxtel and Kayo) and Free to Air (Channel 10) TV.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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