Carsales’ customer do-it-yourself AutoAds campaign has won a top advertising industry award.
AutoAds, designed in partnership with agency CHE Proximity, offers a seller the ability to design their own ‘for sale’ video ad using a series of pre-made categorised video shorts to suit the type of car.
AutoAds has won The Caples Award in London, with CHE voted unanimously by a 22-person jury as best in show for the “exceptional results, driving both sales of cars and sales of advertising,” the panel says.
The AutoAds idea combined second-hand vehicle information put-in by the seller with more than 5000 video and audio clips which could be used on all types of relevant vehicle, offering over 1.2 trillion advertising combination results according to Carsales.
The home-grown advertising idea also wont gold for the “branded content”, “Digital B2C” and “Integrated”, silver for “innovation”, “traditional media” and “radical new strategy”.
Carsales chief marketing officer Kellie Cordner says it’s flattering to be voted by judges from Belgium, Spain, South Africa, the UK and United States, as well as Australia.
“Our whole team at carsales is extremely proud. Our brief to CHE Proximity was to create something unique, sharable and engaging for our sellers to get the word out that their car is up for sale. They nailed it,” Cordner says.
“We are thrilled to receive this award.”
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