Carsales has started a week-long sales promotion to help lift the new car sales market, with almost 10,000 Australians pre-registering their interest.
Having recorded over 18 months of consecutive new car sales declines across the country, Carsales says it is “pitching in” with its “Epic Car Sale” by offering a range of deals for consumers in partnership with 14 OEM brands.
Fiat Chrysler (including Alfa Romeo, Abarth and Jeep), Holden, Jaguar/Land Rover, Mercedes-Benz, Nissan and Renault, Suzuki, Volkswagen and Hyundai have taken part in the campaign to offer discounted finance offers, extended warranties and accessory additions to new and demo vehicles at heavily discounted driveaway prices.
An inventory of roughly 20,000 vehicles are viewable using the Carsales smartphone app and website until November 23.
Promotions started across digital advertising platforms, radio and television from Wednesday.
Hyundai Australia marketing director Bill Thomas says the concept offers “real promise”.
“We applaud Carsales for its enthusiasm and commitment to the market and we wish every manufacturer involved every success — just not quite as much success as Hyundai,” he jests.
“As a first-ever initiative, the Epic sale has real promise to provide Australians with even greater visibility of Hyundai’s tremendous value-for-money cars,” he adds.
Carsales general manager new car and industry relations, Agostino Giramondo, says the aim was to put he best offers from each brand in one place and streamline consumer choice.
“Carsales’ Epic Car Sale will surpass what’s been offered by single brand activities in the past,” he says.
“It’s a highly compelling, can’t be missed, opportunity for consumers; new car sales are down so manufacturers and dealers are motivated to provide great buying,” Giramondo explains.
Carsales’ car sale will continue until midnight, November 23.
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