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Carsales launches AI-powered tools to improve dealer workflows

Robert Barry · 0 comments

Carsales has introduced a suite of new AI-driven features aimed at streamlining dealer operations and enhancing customer engagement through its AutoGate platform.

The features, now included in all existing AutoGate subscriptions, are designed to reduce manual administration and improve key sales interactions. AutoGate is used by thousands of dealerships across Australia to manage prospects and inventory.

Among the first tools to launch is an AI-powered call transcription and summarisation function, which creates transcripts of phone conversations conducted via the platform. The tool highlights key buyer signals such as vehicle preferences and next steps, helping dealers quickly review calls without replaying them in full.

Craig Fraser – carsales managing director

Craig Fraser, Managing Director at carsales, said the goal is to support dealers by simplifying processes.  
“We’re building tools that reduce complexity and surface the right information at the right time, so dealers can focus on delivering a great experience for their customers,” Fraser said.

According to the company, the tools are being developed to reflect shifting consumer expectations and feedback gathered through recent research. A July 2024 survey of more than 2,200 car buyers found nearly half (49%) visit three or more dealerships before purchasing a vehicle. Many buyers also noted follow-up and communication as areas where dealerships could improve.

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Carsales plans to roll out additional AI-based tools over the second half of 2025, including:

– Smarter lead prioritisation using real-time data signals
– Intent detection to flag buyer readiness
– Contextual buyer summaries combining call, email, and listing history
– Automation of tasks such as appointment scheduling and document handling
– AI-guided re-engagement suggestions for inactive leads
– Offer creation support informed by live market data and buyer behaviour

LiveMarket users will also see AI-integrated features, including a visual guide for estimated time to sell and an AI assistant to answer pricing and market queries.

Fraser said the updates are designed to work within existing dealer workflows. “We’ve built these tools not just to showcase AI, but to solve real-world problems,” he said. “And we’re doing it in a way that fits how dealers actually work.”

The updates continue carsales’ investment in tools aimed at improving dealer and customer experiences without significant operational disruption.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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